Posts Tagged ‘Twitter


A brand new you

brand new you

Don’t you understand? I already have a plan. I’m waiting for my real life to begin.

In “Waiting for My Real Life to Begin,” Colin Hay sings of the restless ambition that lies in the quest for rediscovery. There’s a sense of anticipation, of looking forward to the adventures that lie ahead. The past year has been a momentous time of change and rediscovery for a number of my friends and colleagues as they navigate their respective careers. While some started a new journey of their own volition, others were forced to trek down a new path. According to the Bureau of Labor Statistics, the unemployment rate doubled to 10 percent between December of 2007 and the same period in 2009.

Statistics aside, the recent economic twists and turns have presented not just difficult challenges but new opportunities, not the least of which is the chance to define (or in some cases, redefine) a personal brand. Continue reading ‘A brand new you’


Ride the social media wave

ride the media wave

On the eve of the new year, a friend asked me to define, in one word, the decade we were about to depart. “Waves,” I answered. She looked puzzled, but I gave her an assured nod. Waves represent change. At times the change is gentle, like the soothing ebb and flow of the morning tide. At others, a wave may usher in a sweeping transformation that alters the landscape in inexpressible ways.

Marketing in the last decade was marked by waves that transformed its more traditional forms. Each new technological tide offered businesses an improved way to market their products and services. And businesses followed each trend not because it was in vogue but out of commercial necessity. At first companies went online for the sake of being online. Search optimization followed with a quick push to Google Adwords and, soon, blogging became the channel of choice.

Today, social media have garnered a new wave of attention as businesses race to ride the surge of Facebook, Twitter, YouTube, and any number of offerings that dot the vast sea of specialized user communities and forums. Continue reading ‘Ride the social media wave’

about neena gupta needel

In marketing, a brand touchpoint refers to every opportunity a company has to impress its brand upon its consumers. I hope my thoughts on these pages will help to connect my ideas with others who share a passion for marketing and communication.

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