Posts Tagged ‘technology


A technographic time-lapse

technographic time-lapse

In cinematography, the time-lapse technique is used to accelerate the evolution of an object. The development of a city skyline, the busy bustle of a crowd, or the ethereal motion of rushing clouds: each has been used to give the impression of transformation in an onslaught of activity. In my mind’s eye, the dramatic growth of the Internet along with the development of social media services that has accompanied this growth in the last few years is nothing less than a time-lapse of technology.

When I started my consulting firm six years ago, I would never have anticipated just how explosive this growth would be. Granted, at the time I was more focused on implementing marketing campaigns for client firms than on analyzing marketing strategies that would define the future of business. Yet the signs were there. In 2004, a little company named Facebook® was about to launch. Another newcomer, LinkedIn®, had convinced me to start my profile as a way to network with colleagues and clients. And Twitter® was but a glimmer at Odeo. Continue reading ‘A technographic time-lapse’

about neena gupta needel

In marketing, a brand touchpoint refers to every opportunity a company has to impress its brand upon its consumers. I hope my thoughts on these pages will help to connect my ideas with others who share a passion for marketing and communication.

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