Posts Tagged ‘communication


A brand new you

brand new you

Don’t you understand? I already have a plan. I’m waiting for my real life to begin.

In “Waiting for My Real Life to Begin,” Colin Hay sings of the restless ambition that lies in the quest for rediscovery. There’s a sense of anticipation, of looking forward to the adventures that lie ahead. The past year has been a momentous time of change and rediscovery for a number of my friends and colleagues as they navigate their respective careers. While some started a new journey of their own volition, others were forced to trek down a new path. According to the Bureau of Labor Statistics, the unemployment rate doubled to 10 percent between December of 2007 and the same period in 2009.

Statistics aside, the recent economic twists and turns have presented not just difficult challenges but new opportunities, not the least of which is the chance to define (or in some cases, redefine) a personal brand. Continue reading ‘A brand new you’


Your site is the message

marketing communication

Years ago, a colleague handed a copy of You Are the Message: Secrets of the Master Communicators to me. “This will change the way you communicate,” he promised. Tucked inside the pages of the book were anecdotal pearls of wisdom from the renowned Roger Ailes. As each chapter illustrated individual techniques of public speaking and effective communication, the book’s overall message was simple. It takes seven seconds to form an impression. And in the time that our words convey an idea, every inflection of tone, each nuanced gesture speaks volumes in itself.

Did the book change the way I communicate? Yes. But not just in ways in which to improve my verbal and nonverbal communication. As the Internet and digital media have burgeoned in the past decade, I’ve looked past the book’s obvious relevance to interpersonal communication and come to appreciate its underlying theme: every form of communication is its own message.

This includes marketing communication, especially on the hyper-communicative World Wide Web where a company’s website is sometimes its only form of messaging. Continue reading ‘Your site is the message’

about neena gupta needel

In marketing, a brand touchpoint refers to every opportunity a company has to impress its brand upon its consumers. I hope my thoughts on these pages will help to connect my ideas with others who share a passion for marketing and communication.

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