Point2Point Group is a strategic marketing and communication consulting firm focused on developing and implementing innovative marketing strategies and collateral for early-stage and mid-market technology firms.

Point2Point Group was founded in 2004 by Neena Needel, a business consultant with extensive experience in marketing strategy and business communication. In addition to founding and growing Point2Point Group, Neena has over a decade of management and development experience in leading technology firms. With supporting education in Communication and Computer Science, Neena has earned an MBA from the McCombs School of Business at the University of Texas at Austin with a concentration in Strategic Management and Business Development.


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about neena gupta needel

In marketing, a brand touchpoint refers to every opportunity a company has to impress its brand upon its consumers. I hope my thoughts on these pages will help to connect my ideas with others who share a passion for marketing and communication.

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